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UX

UX WRITING & CONTENT DESIGN

For me, UX Writing is where law, psychology, and storytelling meet. There are UX principles and best practices, but ultimately we create and implement whatever gives the user the best experience possible on each platform.  Content design is only successful with extensive user research before, during, and after product launch.

Absa Abby

A digital Wallet in WhatsApp for Absa customers to send and receive CashSends (transfers).

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Absa ChatWallet

The chatbot in the Absa Banking App that helps customers quickly find answers to common questions.

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Cell C Byond

Byond gives customers one wallet for voice, data, and SMS’s on a month-to-month subscription. No contracts. No bundles. Cancel online anytime.

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MTN Help Section Rework

A project where I got stuck into all facets of the business! I was tasked with auditing and overhauling the Help section of the MTN website to make it intuitive and user friendly.

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